Cali Bear
B2C BRAND: Brand Strategy / Large Format Print / Packaging / Marketing (Digital & Print) /
Social Strategy / UX / Website (ecommerce)
CaliBear was created for people that live an active and healthy lifestyle. Their organic hemp is farmed in the nutrient-rich soils of the Pacific Coast. All of Cali Bear's industrial hemp plants begin with top CBD genetics and are raised by the energy of Earth and the Sun. All of Cali Bear's CBD extracts are 100% American-made, non-gmo, lab-tested, with no pesticides, no artificial flavoring, and are blended with the highest quality products available.
Brand Highlights
Designed Packaging for all current and upcoming products.
Booth design, and multiple printed 'take-away' postcards, brochures, and sales booklet created for events.
UX
Created high-fidelity prototypes via Figma to pass along to web developers for website design.
Label design & Packaging
Attention capturing packaging while reaffirming to the consumer they’ve selected the correct product are the principals I follow when creating product packaging and labels. Over 70% of American consumers are influenced by packaging design (according to ipsos research) when making a purchase. Effective packaging should include required content while reaching the brand’s target audience.
Icons / Layout / UX / Website (ecommerce) / Web assets
Designed all web-ready assets, icons, sitemap, and a high-fidelity figma prototype before sending to the web developer. RESULTS. Cohesive branding, image load time improved, product sales increase.
A better ecommerce experience overall.
Social Strategy
By creating a social media strategy for Cali Bear, I was able to establish clear goals and measure success. Cali Bear's social media promoted their sponsored Cali Bear athletes as well as the AVP at both the Manhattan beach open and Chicago open. Promoting was done early and our own on-site photographer captured amazing action shots. Cali Bear is proud of all of their sponsored athletes so each was followed very closely and active engagement and increased social following proved interest by new and current followers.
​
When AVP ended for the season Cali Bear social strategy was to engage those new followers to Cali Bears new landing page and new product launches. Social engagement remained consistent and product sale increase followed. Brand awareness great, customers turned into product advocated (as the product quality was a hit!), this led to increased sales, and improved customer retention overall as Cali Bear continues to not only promote their products by also the interst of their Cali Bear athletes.
