Pearson Math & Stats Campaign
B2B & B2C SaaS Marketing: HTML emails / Infographics / Marketing (Print) / Motion Graphics /
UX & UI / Website
Pearson® Interactive Labs are structured around the process of science and feature real-world scenarios. These easy-to-use online labs provide guided feedback, allowing students to learn by doing. Available in Mastering® at no additional cost, the labs can be assigned as an online lab replacement or to supplement and enhance in-person labs.
B2B & B2C Campaign Highlights
Math & Stats DR page
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Wireframe sketches planned out based on final content
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Unique vector graphics designed in Adobe Illustrator for both the Solutions and Features sections.
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Final content and vector graphics added to figma prototype.
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Prototype and web-ready assets passed off to web developer for coding.
Icons / Infographic / Layout / UX & UI / Website / Web assets
Partnering with the content writer we researched the target market, created personas, and re-wrote the copy to be paired with an infographic. Once all vector assets were created and wireframe sketches approved I created a high-fidelity Figma prototype and a custom vector infographic for the Pearson Math and Stats DR page. The prototype was delivered to the web developer for final build. RESULTS: The page to date has achieved a 5% increase in conversions in a A/B test.
